Maserati is an Italian luxury vehicle manufacturer established on December 1, 1914 in Bologna. The Maserati tagline is "Luxury, sports and style cast in exclusive cars", and the brand's mission statement is to "Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power".
The company's headquarters are in Modena, and its emblem is trident. The Trident logo of the Maserati car company is based on the Fountain of Neptune in Bologna's Piazza Maggiore. In 1920 one of the Maserati brothers, artist Mario, used this symbol in the logo at the suggestion of family friend Marquis Diego de Sterlich. As Neptune represents strength and vigor, and the statue is a characteristic symbol of the company's original home city, the logo was considered appropriate for the brand.
Since 1993 Maserati is owned by Italian-American car giant Chrysler Automobiles (FCA) and FCA's Italian predecessor Fiat S.P.A. In India Maserati sells Ghibili, GranCabrio, GranTurismo and Quattroporte.
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